Now-a-days people have rather become more conscious when it comes to clothing and everybody would want to have the trendiest and latest fashionable clothes for themselves. Most of the brands like Prada, Armani, Versace, Valentino, D&G, Gucci, Diesel, Chanel, Pierre Cardin, Yves Saint-Laurent etcoffer you the latest fashionable clothes which are loved by everybody in the world.
Prada which is the most popular fashion clothing is an Italian based company that supplies trendiest clothes to the market. The former name of this company was “Prada Brothers” in Italy. Mario Prada, the founder of Prada in the year 1913 in Milan, was taken over by Miuccia, his granddaughter, in the year 1978.
Initially Mario Prada concentrated on designing products like bags, suitcases, trunks and shoes and these were further sold in two boutiques in Milan itself. But there were some buyers from Europe and America too. As every business has to face some problems, the suitcases designed and sold were not suitable for travel purposes as these were made from walrus skin and thus these were switched over to designing trendy handbags and other leather accessories which were waterproof.
After Muiccia took over her grandfathers company in 1978, Prada clothing was still into manufacture, designing and selling of leather goods and accessories which thus led to financial crisis for the company. At that point of time the company had a tough competition from Gucci fashion when Muiccia decide to take a giant leap and switch over from House of Prada to designing mens and womens designer clothing. This is one of the major reasons contributing to Prada Clothings success and now it has become so popular that almost everybody knows about Prada. Muiccia created a remarkable achievement in the world of fashion due to her skills and talent in this field. She put in extra efforts to the looks and the fabric used in Prada clothing industry.
Her hardwork showed the results, the company grew unexceptionally well and got a worldwide appreciation. It became one of the famous brands to arrive in the market. She put in her own designing skill in womens fashion which was readily accepted worldwide. Another biggest success was just few steps away when the mens fashion clothes was launched. This again proved to be a remarkable achievement for Prada Fashion Clothing. Thus, Prada clothing contributed a lot to the Fashion World where it gained a well known position.
Prada became a wide choice for Hollywoods well known stars like Salma Hayek and Maggie Gyllenhall. Parda has maintained its name for comfort, simplicity and confidence. This is not all, the have a place in the perfume niche too where they have come out with perfumes like Amber Pour Homme Cologne in the year 2006, along with perfumes for women which was a major hit in the world market.
Prada Clothing has around more than 250 outlets all over the globe. Expecting to have a total control on its local retail activities they have been offering franchisee store or duty-free shops around the world. Presently the largest and the famous store can be found in world well-known places like New York, Tokyo, Beverly Hills and not to forget Milan too! this proves Prada Fashion to be a well-known fashion world-wide