Discover the secret to the success of Masai Clothing
Masai Clothing is consistently ranked among the most popular clothing brands in the United Kingdom. This year, Masai Clothing was ranked as the number 1 selling womenswear brand in the UK by Drapers. The risk that could come with this is that women will turn to other brands looking for something a bit more unique, however part of the success of Masai Clothing is that they continue to produce unique and original clothing every season. How do they continually pull this off? Here are some of the secrets to the success of Masai Clothing
They keep it traditional
One of the key facts about Masai Clothing is that they offer traditional European-style clothing for women. Masai Clothing is a Danish company, and they draw on these Scandinavian influences in their clothing ranges. There are not many brands around that focus on this aspect of traditional style and fashion, as many seem to run ahead of the time to match up with the latest trends and fashion. However, if you observe closely, most of the current styles and trends are nothing but another version of the traditional styles.
They have a distinct style
All of the major successful clothing brands have a distinct style that they become synonymous with. Masai Clothing are no exception to this, their lively and vivacious designs are trendy and exude energy, power and originality. A typical example of this trademark style is this striped top, which embodies the powerful and bold designs Masai Clothing have become so popular for.
Masai Clothing is also popular for their casual wear range, which contains vibrant and colourful designs such as this sleeveless top. Masai are known for their trendy and vibrant colours and this can also be seen in this range of tunics.
They target the right market
Masai Clothing occupy a great section of the womenswear range, unlike most designer brands, Masai Clothing are not too expensive meaning that their clothing is accessible to everyone, however, this is not compromised in the quality of the clothing itself. Masai clothing is known for the quality and longevity, not just of the clothing itself, but also the timeless and classic designs they display.