Fashion

Riding Boots And Fashion

As testimonies to an age old occupation which is still fashionable, horse riding boots have a history of their own to tell. Riding footwear has been first developed for men and an entire masculine hierarchy was mirrored by these items of mens wear.

Commoners had horses as working aids, and would rarely use those to ride. Noblemen however needed riding boots to show their superior social status clearly, while still needing them to be flexible, tall, thick and insulating. The pleasure or parade riders from noblemens courts wore different boots when they were hunting or waging war.

The traditional material of which such footwear was made from was leather. Hunting took riders through dust and thorny bushes and sometimes into swamps. Hunting for food, not for pleasure, meant having to ride for long hours through difficult circumstances and in all seasons. Such footwear has become significantly taller than the knee, and laced at the back of the feet. If the boot itself was shorter, it was worn with chaps and gaiters.

Warfare used to be another activity in close connection to riding. Army riders were noblemen mostly, and their boots were a question of status as well. But wars meant having to ride at various paces with little other things to do sometimes for months. Cavalry forces had to wear uniforms, which meant that special footwear which was at the same time classy and universally easy to wear needed to be designed. The rounded or moderately sharp front design suits most kinds of toe shapes and the more or less precious finishing of the leather involved, as well as the best or less good quality leather used was made to do the rest.

So, although being a typical mens wear item that has gradually translated into the female world afterward, riding boots have always been an object of rigorous functionality standards and social concepts easy to be afterward translated in fashion. Alongside its rather stern look, fashion designers who have been attracted to this challenging footwear have added a lot of subtle elegance to it. Ladies riding boots should not at all be expected to be unisex and the exquisitely different lines of boots that top online specialized stores like BP Country supply are the best proof to that. You must remember that in the last two decades riding boots have in their turn influenced urban fashion design and browsing such collections will have you understand why.

Fashion

Fancy Lanyards A New Fashion Trend On The Stage

They are looking at it as a style statement. These days most of the business organization, offices and other working institutions provide lanyards to hold the identity card. Even strings are used by the school and college students to hold the identity cards. But these strings are very simple and made for the publicity and advertisement of the group company to which your connection is. But fancy lanyard is easily and widely available in market. People use such stylish strings to hold mobile phones, pens, keys, etc. Even some girls use lanyard as necklace.

Fancy cords are available in various styles. Beaded cords are very popular among the feminine group. They love to hold their lovely handset in the beaded lanyards. These are much popular among the young girls. They love to carry small teddy in such cords to represent their fashion.

Strings made from crystals are also getting popularity. Even some smart girls used to carry their office identity card in such strings. These crystals are made in various shapes. Heart-shaped and teddy-shaped crystal strings are popular among the teenagers. Nowadays, semi-precious stones are also used for making lanyards. Rich people used such lanyards to show their high social rapport among the people. Metal chains are also used in lanyards.
Thus, lanyards can be used for various purposes. This is very utility accessories. Apart from using it for holding things, it can be worn as fashion accessories. If you are also looking at strings are fashion item, then explore the market and select an attractive lanyard for yourself.

You will feel very happy to get noticed among your group for unique and young fashion. You will definitely rock. Apart from neck hanging strings, figure and hand hanging strings are also available in the market. You can easily pick one for your need and style. These days lanyard making companies understand the fashion need of the people and according design them to suite peoples need and style.

Fashion

Trends In Pre-teen Fashion

When shopping for pre-teens, pay attention to current trends in pre-teen fashion. Kids can be the harshest critics, so your pre-teens may not like to wear what’s not accepted by the “in” crowd. Look at the fashion available through online merchants such as Justice and Old Navy for ideas. Here are four trends to consider:

1. Graphic Tees

Both pre-teen boys and pre-teen girls love these tees. Baggy on the boys and slightly more fitting on the girls, these feature cartoon characters, sports teams, and cute and zany designs with funny and cute sayings. The pseudo-faded look on the designs makes the tees more appealing than typical t-shirts.

2. Graphic Hooded Sweatshirts

Again appealing to both pre-teen girls and pre-teen boys, graphic hooded sweatshirts are the perfect combination of casual and trendy. Featuring many of the same designs as the aforementioned but with additional warmth, graphic hooded sweatshirts are great for the colder months of the year.

3. Ruffled, Layered Skirts

For pre-teen girls, ruffled, layered skirts are a hot new fashion trend. The skirts often have a floral design and can be worn both for formal occasions
and just when heading outdoors in the Spring and Summer months.

4. Cargo Shorts

Especially popular with pre-teen boys are cargo shorts, but you’ll find some cargo shorts in pre-teen girl designs, too. These are popular in both denim and khaki.

Fashion

Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th
century came the end of all hype which has created a more practical and
pragmatic environment and has given a more stable picture of the fashion
business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly
colorless. It was exciting, stylish and very graceful. There were no
designers, models, star or fashion design labels that the country could
show off. The value of a garment was judged by its style and fabric and
not by who made it.

It was regarded as ever so chic and
fashionable to approach any unfamiliar tailor, who could make a garment
for a few rupees, providing the perfect fit, finish and style. The high
society lady, who wore it, was proud for getting a good bargain and for
giving her name to the end result.

In 60s, tight ‘kurtas’,
‘churidars’ and high coiffures were a trend among ladies. It was an era
full of naughtiness and celebration in arts and music and cinema,
manifested by liberation from restriction and acceptance of new types of
materials such as plastic film and coated polyester fabric.

The
70s witnessed an increase in the export of traditional materials outside
the country as well as within. Hence, international fashion arrived in
India much before the MTV culture with the bold colors, flower prints
and bell-bottoms. Synthetics turned trendy and the disco culture
affected the fashion scenario.

It was in the early 80s when the
first fashion store ‘Ravissant’ opened in Mumbai. At that time garments
were retailed for a four-figure price tag. The ’80s was the era of self
consciousness and American designers like Calvin Klein became popular.
In India too, silhouettes became more masculine and the ‘salwar kameez’
was designed with shoulder pads.

With the evolution of designer
stores in Mumbai, the elegant fashion design culture was a trend among
Indians along with their heavy price tags. No doubt that a garment with a
heavy price tag was at the bottom stage of fashion. But clients
immediately transformed into the high fashion fold where they were
convinced that that the word ‘elegant fashion design culture’ means, it
had to have a higher price tag.

Garments were sold at unbelievable
prices only because the designers had decided to get themselves noticed
by making showy outfits and getting associated with the right shows,
celebrities and events.

Later, fashion shows shifted to
competitive events each attempting to out-do the other in theme, guest
list and media coverage. For any newcomer, the fashion business was the
number one professional art that time.

In the 90’s, the last
decade of the millennium, a move towards the drastic pairing down
returned with ethnic wears (Today, ethnic wear market in India is
accounted to Rs. 9000 crore). This led to the decline and the recession,
the push to sell at any cost and keep staying in the limelight. With
heavy cut throat competition and sound awareness of the client, the
inevitable occurred. The price tags, which had once reached at a peak,
began their downside journey.

At those times the downturn was not
only being experienced in the price tags of the garments, but also in
the business of fashion shows. More models, choreographers, make-up men,
hairstylists and designers streamed down into their business.

The
fun and party time in the Indian fashion scenario had not ended with
this, but continued. It was a point, where it reached at a certain
steady level and from there, in the beginning of the 21st centaury, with
new designers and models and some sensible designing; the fashion hype
accelerated its speed.

Indian fashion industry spreads its wings globally

For
the global fashion industry, India is a very big exporter of fabrics
and accessories. All over the world, Indian ethnic designs and materials
are considered as a significant facet for the fashion houses and
garment manufacturers. In fabrics, while sourcing for fashion wear,
India also plays a vital role as one of the biggest players in the
international fashion arena.

India’s strengths not only depend on its tradition, but also on its
raw materials. World over, India is the third largest producer of
cotton, the second largest producer of silk and the fifth largest
producer of man-made fibres.

In the international market, the
Indian garment and fabric industries have many fundamental aspects that
are compliant, in terms of cost effectiveness to produce, raw material,
quick adjustment for selling, and a wide ranges of preference in the
designs in the garments like with sequin, beadwork, aari or chikkon
embroidery etc, as well as cheaper skilled work force. India provides
these fashion garments to the international fashion houses at
competitive prices with shorter lead time and an effective monopoly in
designs which covers elaborated hand embroidery – accepted world over.

India
has always been considered as a default source in the embroidered
garment segment, but the changes of rupee against dollar has further
decreased the prices, thereby attracting buyers. So the international
fashion houses walk away with customized stuff, and in the end crafted
works are sold at very cheap rates.

As far as the market of
fabrics is concerned, the ranges available in India can attract as well
as confuse the buyer. A basic judgmental expectation in the choosing of
fabrics is the present trend in the international market. Much of the
production tasks take place in parts of the small town of Chapa in the
Eastern state of Bihar, a name one would have never even heard of. Here
fabric making is a family industry, the ranges and quality of raw silks
churned out here belie the crude production methods and equipment used-
tussars, matka silks, phaswas, you name it and they can design it. Surat
in Gujarat, is the supplier of an amazing set of jacquards, moss crepes
and georgette sheers – all fabrics utilized to make dazzling
silhouettes demanded world over. Another Indian fabric design that has
been specially designed for the fashion history is the “Madras check”
originally utilized for the universal “Lungi” a simple lower body wrap
worn in Southern India, this product has now traversed its way on to
bandannas, blouses, home furnishings and almost any thing one can think
of.

Recently many designers have started using traditional Indian
fabrics, designs and cuts to enhance their fashion collections. Ethnic
Indian designs with batik cravat, tie-and-dye or vegetable block print
is ‘in’ not just in India but all across the world.

In India, folk
embroidery is always associated with women. It is a way of their self
expression, and they make designs that depict their native culture,
their religion and their desires. Women embroider clothes for their
personal use, and the people linked with the pastoral profession prepare
embroidered animal decorations, decorative covers for horns and
foreheads and the Rabaris of Kutch in Gujarat do some of the finest
embroidery. Embroidered pieces are made during the festivals and
marriages, which are appliqu� work called ‘Dharaniya’. One of the
significant styles of Saurashtra is ‘Heer’ embroidery, which has bold
geometric designs, woven on silks. The Mutwa women of the Banni area of
Kutch have a fascinating embroidery where they make fine embroidery
works with designed motifs and mirrors in the size of pinheads, the
Gracia jats use geometric designs on the yoke of long dresses. Moreover,
the finest of quilts with appliqu� work are also made in Kutch.

Garments
embellishment with bead work is another area where it in demand in the
international market. Beads are used to prepare garlands and other
accessory items like belts and bags and these patterns now available for
haute couture evening wear too.

According to a survey, in recent times Indian women have given up
their traditional sari for western wears like t-shirts and shorts, as
they feel more comfortable in skirts and trousers instead of saris and
salwar kameez. It’s been noted that women spend just $165 million on
trousers and skirts against 1.74 billion dollars spent by men on
trousers. With more women coming out to work, the (combined) branded
trouser and skirts market has been increasing at a whopping 27 per cent
in sales terms. Women feel that Western clothing is more suitable,
particularly when working or using public transportation. Many corporate
offices are also in favor of their employees wearing Western wear.

In
India, Western inspiration is increasing due to the influence of TV and
films. Besides, shopping malls selling branded clothes have also
mushroomed in India and are fascinating the youngsters. Recently,
designer wear is being promoted through store chains such as Shopper’s
Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have
also set up their exclusive stores for designer wear such as Be: and W.


The market of India fashion industry

Recently, a report stated
that the Indian fashion industry can increase from its net worth of Rs
200 crore to Rs 1,000 crore in the next five to ten years. Currently,
the worldwide designer wear market is amounted at $35 billion, with a 9
per cent growth rate, with the Indian fashion industry creating hardly
0.1 per cent of the international industry’s net worth.

According
to approximations, the total apparel market in India is calculated to be
about Rs 20,000 crore. The branded apparel market’s size is nearly one
fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly
about 0.2 per cent of the branded apparel market.

At present, the
largest sales turnover within the designer wear segment is about Rs25
crore, with other well-known names having less turnovers of Rs10-15
crore. In view of the prospects of the Indian fashion industry for
growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o
Consumers for designer wear have a yearly household income of Rs 10
lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many
fashion designers and management experts foresee an average growth of
about 10-12 per cent for the Indian fashion industry in the coming
years. Though, the growth rate could be more than 15 per cent, if
infrastructural and other logistical bottlenecks and drawbacks are over
come.

India needs more effort to overcome

However, despite
the benefits available in India there are also some disadvantages. India
is not a remarkable player in the global market with reference to
brands because of its inability to add value to products. This is
observed by the fact that nearly 50 per cent of its exports are apparel
and made-ups where value addition is essential. Likewise, 75 per cent of
domestic apparel market is commoditized and unbranded and very few
Indian brands do survive in the foreign markets. Evidently, the Indian
market has not made a strong stand and hence it is difficult to make
Indian brands that can compete with global brands in India.

Another
reason for the fashion industry’s inadequate growth is the limited
experience of the designers and the platform they are offered. The
insignificance stalks from the reality that most of the young talent is
hired by the bigger names to work in their studios, thus imprinting
their work with the label of the big designers.

Though performing individual presentation is not an alternative
choice for most of the young talent, because of the limitation of
finance, a beginner designer’s name fails to come to the forefront.

Another thing, with regards to the ramp, is what the designers offer
is barely appropriate to be worn ordinarily. You’ll see there’s
dissimilarity between what is there on the ramp and what the Page Three
crowd wears. Some believe at present the fashion is in, but the tendency
hasn’t changed much as it is the old ones coming back. We have had
short kurtas, long kurtas, flowing skirts, etc. coming back into fashion
with only a new variety of designs.

Many management consultants
and professionals believe that the Indian fashion industry will be
boosted if the new comers are paid proper attention. What they require
is more support so that their work gets due recognition. According to
the consultants and professionals there should be a panel of people who
choose designers for showcasing according to their work and not their
name or who they’ve worked for earlier, and hence selection would be
purely based on quality. Besides this, the panel of judges should
comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers
and blatant commercialism has hindered business in the Indian fashion
industry. No clear cut picture is provided about the feasibility of the
products. Basically it is only the famous names that are being talked
of. What they offer is not quite daily-wear. The entire focal point of
the industry is on commercialism. The discussion is only regarding how
much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It
needs innovative designers, a seamless supply chain, control over
retail and distribution and concentration of quality while dealing with
some image. While a few have accomplished something in the west covering
Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India
has not been capable to track on.

A serious reason for India not being successful has been its
isolation in the fashion system. Each stakeholder including designers,
exporters, textile players and retail chains need to come together along
with the government to make sure that the position of Indian fashion is
strong in the coming years.

There are various agencies and
industry associations that can support in brand-building practice. Many
of these agencies require attractive resources and making a global image
of Indian fashion rather than independently trying to promote
particular brands or textile segments.

Efforts to create strong global image

Large
textiles players require more and more to target on the market facing
activities while developing an association with small medium enterprise
(SME) clusters. Such kind of networks would be a benefit to that which
can focus on demand making and branding as well as for clusters that can
focus on quality production.

Efforts to create value networks

After
the entry of large retail chains like Wal-Mart, Gap etc in India, Small
scale manufacturers in India will find it very difficult to satisfy the
demands of these international buyers if they continue to promote their
products individually. Therefore, it is very important that value
networks are created between large textile and apparel companies in
India and small scale manufacturers, so that the marketing muscle of the
leading players can be utilized for receiving large orders while the
bigger players then assign the orders to the small-medium enterprises
according to their past record of quality and service. For this to be
put into practice, it will be vital to well-organize the information on
small-medium enterprise clusters in a perfect manner so that supplier
selection decisions are made according to the information in the long
run, only the more efficient small-medium enterprise players survive and
develop.

Efforts to concentrate on designers and designs

Designers have
a fundamental role to play in the future of Indian fashion scenario.
There should hence be an effective process for preparing these
designers. This can be done by sponsoring exchange programs with
international schools, increasing participations in the fashion capitals
of the world, motivating and offering business incubation to new
designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances
from well-organized resources, since a vital part of their assets are
brands and design talent which are not measured in terms of money and
hence it becomes difficult to judge the value. This has severely
inhibited their development and capability to raise retail existence
across the country and abroad. Likewise, there is no systematic approach
of existence in the fashion capitals of the world like Paris, Milan and
New York. Due to this, designers have to depend on their personal
contacts and relationships for organizing fashion shows and making
retail alliances. The French government as well as the British
government helps designers of their particular countries appreciably in
these areas as they understand that value creation through design is the
only way to carry on in the competitive landscape of the global fashion
industry. The Indian government and related agencies should also accept
this aspect of textile, apparel and fashion industry sincerely if they
need to see India on the global fashion map.

Work in collaboration: designers-corporate efforts

Designers
and many organizations can work globally through various models and with
many working relationships. The Indian fashion industry has many views
but only one such model, wherein a designer creates a retail venture
with his/her own brand through organized retail chains. There are many
other models according to brand ownership and division of operational
activities.

Globally, many models of collaboration between
designers and corporates are available. For example Ralph Lauren has
made an agreement with Jones Apparel for producing and retailing various
Polo brands. Likewise, Armani had an agreement with Zegna for
production, even while it was competing with them in the marketplace.
There are many cases of designer brands being co-owned by the designers
and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being
some of them.

In the end, many designer businesses have been
obtained by corporates where designers play a major role in the design
elements of the business, but the brand and the organization is owned
completely by the corporate.

The current possession of Calvin
Klein by Philips Van Heusen and earlier holdings of Hugo Boss and
Valentino by Marzotto are some related examples in this segment. These
examples strongly point out that not only designers find such
relationships important for development, but also corporates find these
attractive for rising their profitability and growth. Likewise deals in
India could go a long way in developing the brand values of corporates
and designers.

Developing clusters

Making common
infrastructure for functioning such as design and sampling, affluent
treatment, product testing, etc can help in increasing the capability of
the clusters since noteworthy investments could be made by the cluster
itself rather than any single player.

Well-managed databases can
help in decreasing search costs and through data mining, rating of
players can be done so as to make the procurement process easier for
buyers. Cooperative marketing programs at different clusters can also
support players to grow up in the value chain by mixing their strengths
within the cluster.

Cluster based battle in the fashion industry
is characterized by the Italian industry. The National Chamber for
Italian Fashion for example, supports the development of the fashion
clusters at Milan and Florence in a well organized manner. Indian
industry can learn a lot from Italy because India has a similar cluster
based scattered production base, but has been incapable to link it with
design and branding capability.

If the above activities are
successfully considered, India could have an extraordinary development
in the fashion industry, which could increase from a negligible size to
Rs 8,000 crore in the coming decade.

Conclusion

In the 50s,
60s and 70s, the Indian fashion scenario was colorful and stylish, in
the end of 20th century it was quite subdued and with the beginning of
the 21st century it has geared up and is still experiencing the growth
with many spectrums of colours. Though this industry is growing at a
very good pace, besides achieving a negligible share in the global
market, still it needs to make severe efforts to stand amongst
international fashion market in various aspects.

Fashion

Designer Indian Wear Online At Fashion Boutique Of Sabhyata

All fashion freaks have one common desire, and that is to have a unique impressive style statement, for which they keep wandering around in search of their desired style. Now that is something what being crazy, because in this modern era, everything has turned so effortless due to internet. By means of online shopping, one can find anything and everything online, and it requires no troublesome wandering and searching. The internet dais has steered preferences of many people, it has certainly proved to be most effortless, and yet very efficient way to obtain most of the things a person needs or desires.

Online shopping is boon for human beings, especially for fashion forwarded people. Fashion world has become essence of e-commerce and today most of the designers and big brands heed more on online trading rather than commencing stores or new franchises. There are many online fashion stores and fashion boutiques these days, where one can easily find perfect style picks for his/her personality. Be it designer shoes, bridal jewelry, India ethnic clothes or anything, one can obtain it online and have a unique impressive style statement.

Even in India, online shopping is being favored these days, and some names have become foremost choice of fashion forwarded people of India. One of such name is Shopsabhyata.com, which is an online venture of Sabhyata Store. This fashion boutique has largest collection of designer Indian wear for women. Featuring latest trends and most exquisite designs, the Indian ethnic clothes of Shopsabhyata.com are highly favored among fashion forwarded women of India.

The online fashion boutique of Sabhyata has become biggest triumph of the nation, which is because the strength of the store lies in the efforts of its enthusiastic professionals, who enable the brand to uphold its flourishing position in the field. Moreover, the collection of the store is simply invincible. Shopsabhyata.com offers largest collection of designer wear such as, Salwar for women, Kurtis for girls, leggings for girls, Patiala Salwar suits, Kurtis for girls, and much more with unparalleled designs and comfortable fitting. Entire range of products is available in various colors, sizes and designs to cater to a wide age group in India, and the entire collection is made in compliance with the prevailing fashion in the market.

Thus, if you are one of those who aspire for unique impressive style and fashion statement, all you need to do is visit online fashion boutique of Shopsabhyata.com, where you can find fabulous and most splendid collection of designer Indian wear that can make your appear out of this world. Simply buy kurtis online or any of the Indian ethnic clothes at Sabhyata, and make your own unique fashion statement.