Compared to the prosperity of womens Jewelry Market, the market of men is obviously depressed, which is highly attract peoples attention.
However, with the passage of time and social progress, it occurred that men on the street wear the Jewelry like watch, ring necklace become more and more. In the jewelry market, men is often seen who were choosing a loved jewelry for himself. This shows that male jewelry market has been simmering, grew out of edge.
Increasing consumption of male jewelry
According to the American jeweler (JA) announced the news organizations showed the U.S. market last year, there are only more than 2000 million, or about 5 billion U.S. dollars of jewelry bought by male customers, and the vast majority of their own to wear. This is clearly different from the early years of men buying jewelry which is mainly presented to women. Jewelry for women as a mainstream consumer, a lot of buying behavior is to presented to men as gifts.
MVI Research Center, the latest survey showed that: in 2000 women surveyed, 72% of the respondents want their partner to wear jewelry, such as watches, rings, necklaces, bracelets or cufflinks and so on. At the same time, many women said they plan to buy jewelry for their husbands or boyfriends. In the 500 male respondents, 32% of the respondents have watches, 30% of respondents wear the ring, while 16% of respondents wear the necklace, and a lot of people intend to buy some other accessories.
Birth of multi-cultural aesthetic personality
With the birth of multi-cultural character of aesthetic and social progress, male and female differences in thinking and behavior in the event of a subtle change. Produce personalized multi-cultural aesthetic understanding of male birth, so that men tend to wear pop jewelry.
For instance, now beauty salon services are specifically designed for men more and more, China’s annual consumption of male beauty market, the scale of billions of dollars already, and even the formation of male cosmetic market is developing. In the shopping malls, perfume for men, skin care products are sold very well, for men’s vanity mirror, eyebrow knives are also very popular. Especially those two generations who was born in the 1980s and the 1990s completely subvert the traditional aesthetic taste, their rebellious, provocative, sensitive, likes to explore new things, want to express individuality through the special way in order to reflect the identity of a particular symbol and value of jewelry. By wearing a specific symbol reflects its identity and value of the means.
A symbol of status and taste of male jewelry
Another birth of male jewelry popular reason is that their expensive jewelry to highlight the identity of the wearer, status and taste, men became the economic base jewelry dazzling magnificent buildings.